“Hey, what’s new?”

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Pretty normal way to greet someone if you haven’t seen them for a while.

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We dont ask:

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“Hey, what’s old?”

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or

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“Hey, tell me what I already know”.

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We always ask what is NEW. Why? Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our old laurels.

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Why The REAL Pandemic Is Ad Fatigue 

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Social media is cool in many, many ways. Access to our target market is easy, always potential to go viral, and it’s never been easier to position ourselves in front of the perfect prospect for our business.

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However….

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…there are some downsides.

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Firstly -  our attention span. We've all heard of the TikTok brain phenomenon that’s going on worldwide. Kids can't watch movies, concentrate on homework, or even watch a video that's only a minute and a half.

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I wish that it didn't have this effect on us, but it does. And on our clients… They also all have reduced attention span. Not because they want to. But because it's necessary.

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How else would you deal with the ads minigun firing at you 24/7? It’s near impossible!

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So what is the fix?

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Relax, I'm not going to ask you to do any TikTok dancing.

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There’s another and better way.

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The Secret To Keeping Your Prospect Intrigued

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TikTok brain and shortened attention span  is not resolved by just turning all of your content and information into easily digestible dogfood chunks of 60 seconds or less.

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You must offer your prospect a LOT of different content.

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Don’t give them 1 article. Give them 10.

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Don’t give them 5 videos. Give them 50.

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Don’t give them 10 tweets . Give them 1000.

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If a prospect is really interested, and there's some depth in your stuff, they’ll do their own research. 

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They’ll go to your materials. And they’ll steel themselves and go through your content.

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But you must give them a buffet of options. Not just 1 dish.

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If you're running 1 ad now, It’s time to do at least 3 different ones.

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There's 1 video for them to see in your retargeting campaign? time to do 5-10 others.

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Now it's time to go out there and be fruitful. With your content, of course. Or be fruitful another way as well. It’s all good, I’m sure you’re a responsible adult.

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Talk soon,

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solomon

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P.S. If you want to know how I would fix an ad fatigue problem in your business, feel free to get in touch. Fill out the form HERE and I will be in touch to see if we’re a good match.

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